O uso de memes pode afetar o comportamento das pessoas. Uma pesquisa mostrou que durante a pandemia, memes antes do desenvolvimento de uma vacina expuseram as pessoas contrárias as vacinas e isto aumentou o desejo das pessoas usarem as vacinas.
A exposição aos memes pode afetar o comportamento. Ainda há muito a pesquisar:
Pro-vaccination messaging may be surprisingly effective when delivered through humorous internet memes, according to new findings published in the journal Computers in Human Behavior. A series of studies revealed that exposure to sarcastic memes about anti-vaxxers increased UK residents' intention to receive a COVID-19 vaccine. The researchers suggest that the humorous memes were able to bypass the typical defense processes of people who are vaccine-hesitant.
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