KPMG

As the stereotype goes, accountants are a species of professional often seen as spiritless human calculators—and not as indispensable visionaries. “‘Taxes must be boring.’ I get that all the time,” says Kirt Bocox, senior tax manager at KPMG, one of the firm’s many employees who dispute—indeed refute—that pre-conception. “People get the stereotype of accountants completely wrong. It’s actually exciting and fun.”

Bocox is not the only impassioned one. To hear Bruce Pfau, vice chairman of human resources and communications, tell it, the company, based in Amstelveen, the Netherlands, gushes with enthusiasm. So he devised a plan to harness that energy: Instead of dictating what employees should consider their motivating force, the company asked each to think up his or her own and frame it on a poster. HR provided a template on the organization’s internal website, KPMG Today.

“I’ve always believed that culture is the most important dimension of any CEO’s responsibility to an organization,” says John Veihmeyer, global chairman and CEO of KPMG in the U.S., who kicked off the program in June with a video in which he stood on the Top of the Rock in New York City to announce a goal: the “10,000 stories challenge.” If the company received that many posters by Thanksgiving, everyone would earn two extra days of paid vacation.

Fonte: Fortune ("100 Best Companies to Work For 2014 rank: No. 80") via aqui