PwC e a Mulher

Gaenor Bagley, da PricewaterhouseCoopers, reconheceu que sua empresa não tem feito progressos significativos na participação das mulheres no topo do comando. Num artigo escrito para o The Telegraph, Bagley informa que 15% dos partners são mulheres (eram 8% em 2008) e 27% do board são mulheres. Apesar da evolução, Bagley reconhece que a taxa de promoção das mulheres na PwC ainda é baixa: apesar de 29% dos diretores serem mulheres, nas últimas promoções somente 16% eram mulheres.

A análise de Bagley realmente é interessante:

The reality is that there are still a number of barriers businesses need to overcome before satisfactory progress is made. This includes tackling the unconscious assumptions people make about leadership, which are influenced by our history of predominantly male leaders. So leadership is often linked in people’s minds with attributes such as gravitas and impact, which they associate with men. The effect is many women are simply not putting themselves forward for these roles as they don’t think they fit the mould. But also they are less likely to be perceived by others as leaders or having the potential to be a leader.

People tend to promote in their own image, and with men still holding the majority of managerial positions, women are often being unfairly viewed as a
more ‘risky’ choice because they don’t necessarily display the same leadership traits at work as men, or they may display them in a different way. It is an uncomfortable truth that we are influenced by deep-held stereotypes and are therefore not as fair as we think we are. We are missing out on some key talent because of this.