Whether it's attached to a car, a dish washer or a pepper grinder, the "Made in Germany" label is key to selling products made in the country. But if the European Union has its way, goods carrying the tag will soon have to comply with higher standards, much to the consternation of German industry representatives.
EU Commissioner Algirdas Semeta plans to restrict the sought-after "Made in Germany" label to products where at least 45 percent of the value content comes from Germany. Until now, EU rules defined the country of origin as the place where "the last substantial, economically justified processing" took place.
Under that rule, products tagged "Made in Germany" today can be almost completely produced abroad but given their finishing touches in a German factory.
Fonte: 'Made in Germany' Label At Risk
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