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02 junho 2011

Churrasco bem salgado

Comer na churrascaria Fogo de Chão de Washington é mais barato que em Brasília :

Meat lovers in Washington craving traditional Brazilian barbecue will pay less for it than fellow carnivores in Brasilia. The cheaper check shows that Latin America’s biggest economy is losing what its leaders have called a “currency war.”

An all-you-can-eat dinner at Brazilian steakhouse Fogo de Chao goes for $3.25 more at the chain’s Brasilia outpost than at its Pennsylvania Avenue branch. Before the real’s 45 percent rally against the dollar since the start of 2009, the same meal at today’s prices would have cost $14.70 less in Brasilia.

Brazil’s fastest economic growth in two decades and quickening inflation have made Sao Paulo, Rio de Janeiro and Brasilia more expensive than any city in the U.S., according to a survey by ECA International, a London-based human resource company. While Brazilians have reveled in the purchasing power of what Goldman Sachs Group Inc. calls the world’s most overvalued currency, it has made life tougher for local companies competing with imports.

...Learning to live with a stronger real is a bigger challenge for Rousseff than controlling inflation, Gray Newman, chief Latin America economist at Morgan Stanley in New York, said in a phone interview.

“Currency war is not just a clever slogan,” Newman said. “The strong real has been incredibly positive for Brazil’s demand; it is at a very destructive level for Brazilian production.”

For the owner of Fogo de Chao, it’s a blessing.“The strong real helps my business,” says Coser. “I import wine and olive oil. I buy beef from Uruguay and Argentina, and lamb from Chile and New Zealand.”

Fonte: aqui

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